Virat Kohli Sells One8 & Invests Big in Agilitas Sports(Starts Fresh journey)

Star Indian cricketer Virat Kohli scored a century outside the cricket ground. Kohli sold the One8 brand and invested Rs 40 crore in Agilitas Sports and contributed some to the company.

Star Indian cricketer Virat Kohli scored a century outside the cricket ground. Kohli sold the One8 brand and invested Rs 40 crore in Agilitas Sports and contributed some to the company. Here are the details:

What is the conclusion of the deal:

From a long time One8 is linked with Virat Kohli, now totally transferred into Agilitas Sports.
Virat Kohli has personally invested Rs. 40 crore in Agilitas in one time, in which his partnership is “mid-single digits”.
He promised to Aligitas that he’ll not any other brands, his actuality will be with them.
Agilitas not only about branding, this company handles a chain of manufacturing, R&D, Ritel etc. So One8 will make a independent premium brand.

Why It Is A Big Step:

1.Endorsement to Partnership

There are many stars who earn money by becoming the face of any brand. Now Virat Kohli has done it. He is not only the face of Agilitas Sports, but also a contributor to the company. Kohli has invested a huge amount in the company. So Virat Kohli can have a mindset of investing for the long term in the future. It is also beneficial for One8, because they have got the star face of Virat Kohli.

2.Making Indigenous product global

Agilitas is an Indian company. Now with the collaboration with One8, the Indian brand will be marketed globally. With this decision of Virat Kohli, Indian-made and Indian-based products will be sold all over the world.

3.Vertical Integration and Manufacturing capability:

Agilitas is already under many companies and has produced many sportswear. It will help in production with One8. Now the chain from production to retail will be completely controlled. It will help One8 in designing, quality, retail expansion.

4.Long Term Vision: Beyond Fashion, Performance and Identity:

Virat Kohli has said that the One8 brand will not just include fashion of sports wearable products. Now it will be about athletic performance and quality of the product. Although the One8 product was good but now it will be improved further. Due to the popularity and craze of Virat Kohli, it is very necessary to improve the quality. Otherwise, the hearts of his fans will be won.

Agilitas + One8: Future plan and Possibilities

Agilitas wants One8 to be a high-performance sports brand. Its focus is only on the production of shoes and fabrics. Apart from that, they are well-focused on athletes, fitness training and the global sports market.

Agilitas’ manufacturing capabilities will help them improve the quality and what they want. Then it is very easy for One8. It can also help grow One8 in the market on a global scale.

As the co-founder of the company, Virat Kohli will be actively involved in the design, marketing and quality of the product. This means that Virat Kohli has not only invested financially. He has also invested in it with his emotions. He is very interested in his new journey. He has also shared it on his social media accounts.

What Agilitas Gets From This deal

Agilitas got a global known face of star Indian cricketer Virat Kohli. It is the extra edge for the company to grow their revenue.
International branding value of the company will get suddenly boost.
Reducing marketing cost automatically.
Brand recognition 10 times increase.
Direct global attention
Celebrity-led trust

How Will This Deal Impact the Indian Sportswear Industry?

The launch of One8 by star Indian cricketer Virat Kohli will have a big impact on the Indian sportswear industry. Till now, foreign companies (like Puma, Nike, Adidas) have dominated sportswear marketing in India. But due to the Virat Kohli craze in India, the game will change in the future. Every player loves Virat Kohli. So it is an added advantage for the company. In the future, it will definitely destroy all the brands dominating the Indian sportswear market. Agilistas is an Indian company. Which has its own manufacturing, design and research and development capabilities. This means that now performance-oriented products will be made. So Indians will get a product made in India.

Conclusion

This move by Virat Kohli is not just about selling the brand or investing in a new brand. Virat is starting a new journey with One8. This is his long-term investment idea. Virat Kohli is the co-founder of the company. So all the control of the production and some other things will be in his hands. You can see Agilitas as a brand company in the future.

FAQs: Frequently Asked Questions

Q1.Did Virat Kohli really sell One8?

Yes. Virat Kohli has sold his One8 brand to Agilitas Sports. Now One8 will work under Agilitas. After that, India will get its own national brand of sports wearable products.

Q2.How much did Virat Kohli invest in Agilitas?

Virat Kohli has invested around Rs 40 crore in Agilitas Sports and has become a minority shareholder in the company.

Q3.Is this partnership or acquisition?

This is not just a collaboration. It is a full acquisition. Agilitas now owns One8 and will manage its operations and expansion.

Q4.Will Virat Kohli will promote any other sports brand now?

No. Virat has signed an exclusive agreement that he will no longer endorse any other brand. Which means that he will now endorse only Agilitas/One8 and not any other sportswear brand.